Privacy Policy
Last Updated: December 29, 2025
Your privacy matters to us. This Sleepal Privacy Policy (“Privacy Policy”) explains how Sleepal Inc. (“Sleepal,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit or make a purchase from our websites, mobile apps, or other digital services (collectively, the “Services”).
By using our Services, you agree to the practices described in this Privacy Policy. You have the right to withdraw your consent to the processing of your personal data as described in this Privacy Policy at any time. If you do not agree with these practices, please do not use our Services.
We may update this Policy from time to time to reflect changes in law or our practices. When we make material updates, we’ll revise the “Last Updated” date above and post a notice on our website.
1. Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked to you (“Personal Information”).
The types of information we collect depend on how you interact with us and may include:
Category
examples
Source
Identifiers
Name, postal address, email, phone number, unique
device ID, IP address, account login credentials
Provided directly by you
or automatically collected
Commercial Information
Purchase history, product preferences, order details,
payment method (via Shopify or third-party processor)
From your transactions
with us
Internet / Network Activity
Device type, browser, pages visited, time spent, referral
links, cookie data
Automatically collected
through analytics and
advertising tools
Geolocation Data
Approximate location (city, state, or ZIP) inferred from IP
address
Automatically collected
User-Generated Data
Reviews, feedback, messages, survey responses
Provided directly by you
Inferences
Preferences, product interests, potential sleep wellness
needs
Derived from analytics or
usage data
Sensitive Personal
Information (SPI)
Sleep duration, sleep stages, heart rate, etc.
Automatically collected
through your use of the
Service
We may also collect non-identifying, aggregated, or anonymized data that does not identify you.
2. How We Use Your Information
We use Personal Information to:
Process your orders, payments, and deliveries
Manage your account and preferences
Provide customer service and respond to inquiries
Send important transactional and service updates
Personalize your experience and recommend products
Conduct analytics and improve our Services
Detect, prevent, or address fraud and security issues
Comply with legal obligations
Send marketing communications (with your consent where required)
Honor your privacy and opt-out preferences
3. How We Share Information
We may share your Personal Information with:
Service Providers
trusted partners that help us operate our business (e.g., Shopify, payment processors, logistics, email,
marketing, analytics).
Advertising and Analytics Partners:
platforms like Google, Meta, Microsoft, or AdRoll that help us measure performance and deliver
relevant ads.
Business Transfers:
as part of a merger, acquisition, restructuring, or sale of assets.
Legal and Compliance:
when required by law, subpoena, or government request.
We do not exchange your Personal Information for monetary payment in the traditional sense. However, under the laws of California and certain other states, our sharing of online identifiers and network activity with advertising and analytics partners for targeted advertising may be considered a “sale” or “sharing”.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve our website. These technologies help us remember preferences, process orders, and measure performance.
5. Data Retention and Security
We keep your Personal Information only as long as necessary to fulfill the purposes described in this Policy, unless a longer period is required by law. The criteria used to determine our retention periods include:
(i) the length of time we have an ongoing relationship with you and provide the Sleepal products and services to you;
(ii) whether there is a legal obligation to which we are subject (for example, tax and accounting requirements); and
(iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).
We take reasonable administrative, technical, and physical measures to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Your Privacy Rights
Depending on your U.S. state of residence, you may have the following rights:
Right
Description
Device Logs
Performance of a contract
Access / Know
Performance of a contract / Legitimate interest
Correction
Performance of a contract / Legitimate interest
Opt-Out of Sale/Sharing
Consent / Legitimate interest
Limit Use of Sensitive Information
Consent (opt-in)
Non-Discrimination
Legitimate interest
You may also submit a request through our “Do Not Sell or Share My Personal Information” page.
We will verify your identity before processing requests and respond within the timeframe required by applicable law. Authorized agents may submit requests on your behalf with valid authorization.
7. Your Privacy Choices
Marketing Communications:
You can unsubscribe from promotional emails anytime using the link in the message.
Cookies & Ads:
Manage your cookie preferences in the website footer or via YourAdChoices.
Global Privacy Control (GPC):
We recognize GPC browser signals as valid opt-out requests where required by law.
We will continue to publicly disclose any future requests in this report.
8. Do Not Track (DNT)
We do not currently respond to “Do Not Track” browser signals. You can instead exercise your privacy preferences as described above.
9. Children’s Privacy
Our Services are not directed toward children under 13 or under the equivalent age as specified by law in your jurisdiction.
We do not knowingly collect Personal Information from children.
10. External Links
Our Services may contain links to third-party sites that are not operated by Sleepal.
We are not responsible for the privacy practices of such sites.
We encourage you to review their privacy policies before interacting with them.
11. U.S. State Disclosures
Depending on your location, additional rights or disclosures may apply:
California:
You have additional rights under the CCPA/CPRA, including to know, correct, delete, and opt out of
sale/sharing.
Colorado, Connecticut, Virginia, Utah:
Similar rights apply; we honor opt-outs of targeted advertising.
Nevada:
Sleepal does not have actual knowledge of selling or sharing data of individuals under 16 years old or under the equivalent age as specified by law in your jurisdiction. If we learn that data was collected from a child under 16 years old or under the equivalent age as specified by law in your jurisdiction, we will promptly delete it.
12. International Transfers
Sleepal’s servers and partners may be located in the United States and other countries. If you access our Services from outside the U.S., your information may be transferred to jurisdictions with different data protection laws.
We take measures to protect your data in these cases consistent with this Policy.
13. Updates to This Policy
We may amend this Privacy Policy periodically to reflect updates in law, technology, or business practices.
Material changes will be posted here, with notice on our website or by email where required.
Contact Us
Sleepal Privacy Team
www.sleepal.ai
22000 Opportunity Way, Dock 1–5
Riverside, CA 92518
United States
Monday – Friday, 9:00 AM – 6:00 PM CST
