Privacy Policy
Last Updated: October 24, 2025
Your privacy matters to us. This Sleepal Privacy Policy ("Privacy Policy") explains how Sleepal International B.V. ("Sleepal," "we," "us," or "our") collects, uses, shares, and protects your personal data when you visit or make a purchase from our websites, mobile apps, or other digital services (collectively, the "Services").
When we refer to "you" or "your," we mean any visitor, customer, or user of our Services located in the European Economic Area (EEA), Switzerland, or the United Kingdom (UK).
By accessing our Services, you agree to this Privacy Policy and the processing of your personal data as described in this Privacy Policy.
You have the right to withdraw your consent to the processing of your personal data as described in this Privacy Policy at any time. If you do not agree, please discontinue use of our Services.
We may update this Privacy Policy from time to time. Any changes will appear on this page with a revised "Last Updated" date, and for significant updates, we'll notify you through our website or email.
1. Who We Are (Data Controller)
The entity responsible for your personal data is:
Sleepal International B.V.
Cruquiuskade 251, 1018 AM Amsterdam, The Netherlands
privacy@sleepal.com
For UK users, Sleepal International B.V. has appointed a UK representative: Sleepal Europe Ltd.
Sleepal Europe Ltd., 22 Bishopsgate, London EC2N 4BQ, United Kingdom
[Insert UK Representative Email]
2. Personal Data We Collect
We may collect and process the following categories of personal data, depending on how you use our Services:
Category
examples
Source
Identity Data
Name, title, account ID
Provided directly by you
or automatically collected
Health & Wellness Data
Sleep quality metrics, vital signs, snore data, breath disturbance, sleep position
Collected automatically via in-App data transfer
Contact Data
Email address, postal address, phone number
From your transactions with us
Transaction Data
Order details, shipping and billing information, payment reference
Automatically collected
through analytics and
advertising tools
Technical Data
IP address, browser type, cookies, device identifiers
Automatically collected
Profile Data
Preferences, account settings, product reviews
Provided directly by you
Usage Data
Site navigation, time on pages, referral source
Derived from analytics or
usage data
Marketing Data
Newsletter subscription, opt-in/opt-out preferences
Derived from analytics or
usage data
Support Data
Messages, after-sales or warranty requests
Derived from analytics or
usage data
We may also use aggregated, anonymized data for analytics and service improvement purposes which does not identify any individual.
3. How We Use Your Personal Data
We only process your personal data when permitted by law. The purposes and corresponding lawful bases under EU GDPR and UK GDPR are:
Purpose
lawful basis
To process your orders and deliver products
Performance of a contract
To manage your account and provide support
Performance of a contract / Legitimate interest
To send service or transactional updates
Performance of a contract / Legitimate interest
To personalize your experience and remember preferences
Consent / Legitimate interest
To send newsletters and promotions
Consent (opt-in)
To improve our products and website experience
Legitimate interest
To prevent fraud and maintain security
Legitimate interest / Legal obligation
To comply with tax or regulatory duties
Legal obligation
You may withdraw your consent at any time without affecting prior lawful processing.
4. How We Share Your Data
We only share personal data when necessary to deliver our Services or comply with the law. This may include:
Service Providers:
Shopify (hosting), Payment processors (such as Stripe, PayPal): To complete transactions and prevent fraud.; Analytics platforms (such as Google, Meta, Microsoft): To assist us in analyzing website traffic and marketing effectiveness (based on your consent).
Professional Advisors:
Legal, accounting, and auditing partners.
5. International Data Transfers
Your data may be processed or stored outside the country of purchase, yet still within the EEA or UK. When this happens, we ensure equivalent protection through:
Standard Contractual Clauses (SCCs) approved by the European Commission;
UK Addendum to SCCs approved by the UK ICO; or
You may request a copy of these safeguards at privacy@sleepal.ai.
We will continue to publicly disclose any future requests in this report.
6. Cookies and Tracking
We use cookies and similar technologies to operate our website, improve performance, and personalize your experience.
Essential cookies are necessary for functionality; others are used only with your consent.
For full details, please review our Cookie Policy
7. Data Retention
We keep your data only as long as necessary to fulfill our obligations or as required by law. When data is no longer needed, we securely delete or anonymize it.
8. Data Security
We use technical and organizational measures such as encryption (TLS/SSL), restricted access, and secure data centers to protect your information. While no online service can guarantee complete security, we regularly review and enhance our safeguards.
If you suspect unauthorized access, contact privacy@sleepal.com immediately.
9. Your Rights
Under the GDPR and UK GDPR, you have the right to:
Right
Description
Access
Request a copy of your personal data.
Rectification
Correct inaccurate or incomplete data.
Erasure
Ask us to delete your data (“right to be forgotten”).
Restriction
Limit how we process your data.
Portability
Request transfer of your data to you or another provider.
Objection
Object to processing for direct marketing or legitimate interests.
Withdrawn Consent
Withdraw consent at any time.
To exercise these right, contact privacy@sleepal.com. We many need to verify your identity before processing your request.
If you are dissatisfied with our response, you may contact your local supervisory authority:
We use technical and organizational measures such as encryption (TLS/SSL), restricted access, and secure data centers to protect your information. While no online service can guarantee complete security, we regularly review and enhance our safeguards.
If you suspect unauthorized access, contact privacy@sleepal.com immediately.
EU: Find your authority here.
UK: Information Commissioner's Office (www.ico.org.uk)
10. Marketing Preferences
We will only send you marketing content where you have opted in.
You can unsubscribe anytime by clicking “unsubscribe” in the message or adjusting preferences in your account.
Service updates (e.g., order confirmations) will continue regardless of marketing preferences.
11. Automated Decisions
We do not use automated decision-making that produces legal or significant effects. We may use analytics to better understand engagement and preferences, but these do not impact individual rights.
12. Children’s Data
Our Services are not directed toward individuals under 16 (or the legal age of majority in your country or region).
We do not knowingly collect data from children. If you believe a child has shared personal data with us, please contact us and we will delete it promptly.
13. Links to Other Sites
Our Services may include links to third-party websites.
We are not responsible for their privacy practices.
Please review their privacy notices before providing any personal data.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect new technologies, legal requirements, or business practices.
Please review their privacy notices before providing any personal data.
Contact Us
Sleepal Customer Support
Email:
support@sleepal.com
Website:
www.sleepal.com
UK Addendum
For users located in the United Kingdom, this Privacy Policy applies under the UK GDPR and Data Protection Act 2018.
Sleepal International B.V. remains the data controller for your personal data but has appointed a UK representative for regulatory communication and oversight:
Sleepal Customer Support
Email:
Sleepal Europe Ltd., 22 Bishopsgate
Website:
support@sleepal.ai
All references to “GDPR” in this Privacy Policy should be understood to include the UK GDPR. UK residents may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk for further guidance.
Contact Us
Sleepal Privacy Team
www.sleepal.ai
+1 (888) 629-4882
22000 Opportunity Way, Dock 1–5
Riverside, CA 92518
United States
Monday – Friday, 9:00 AM – 6:00 PM CST